New Technologies Essay Plan

Based on the ‘New Technologies’ question from the June 2013 Media Studies exam

Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied.

Introduction

-Technology has changed massively over time, especially in the last 100 years
– In this time media has also changed drastically, in all areas

Main Body – New Technologies

Case Studies:

• A Field In England
  • day-and-date release
  • freeview TV
    • released on Film4
    • virtually everyone has a TV at home
  • VOD
  • social media marketing
    • Kevin Smith used Twitter and other social media accounts to market his film – trailers etc.

• Special Correspondents
  • day-and-date release
  • VOD (Netflix)

• Prometheus
  • online marketing
    • trailers and websites advertised on social media
    • websites
  • websites
    • projectprometheus.com
    • weylandindustries.com
    • games, videos (the viral videos), trailers and stills available
  • exclusive content
    • available via text messages – WonderCon business card
  • viral videos
    • 5 videos introducing characters and the world in which the film is set

• Spectre
  • online marketing
    • websites
      • offical film website
      • stills and trailers available
    • social media marketing
      • trailers advertised
  • product placement and product commercials
    • Sony phone commercial
    • Heineken beer commercial
  • Comic Relief sketch
    • mockumentary of behind the scenes of the film

Conclusion

Technology has changed and therefore has changed the way movies are released – going away from traditional release and marketing techniques

Technology changing has forced the media and film industry to change – no choice but to adapt